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This is the app page of ODMO program for advertisement optimization
A marketing manager is to allocate annual advertising budget if $
million in three medias (i.e. TV, radio, daily newspaper). The unit costs of TV, radio, daily newspaper are $
, and $
respectively. Only 1 TV channel, 1 radio station, and 1 newspaper is advertised. The number of advertisements in each media is more than
. The expected audiences for each advertisement for TV is
, for radio is
, and for newspaper is
How to maximize fulfill the demand?
[CLICK] here to solve the optimization problem
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